< DIGITAL CULTURE AND TRENDS >

Media landscape
Decoding the trends
Online communication levers
The « Digital New Deal »

< INTERNET LAW >

Entrepreneurship
Responsibility for any online dissemination of illegal content.
Protection of distinctive signs on the Internet
Personal data & the Internet
Advertising and the Internet
Intellectual property and websites

< DTP – WEBDESIGN – CMS >

Dreamweaver, Sublime Text tools
Flash, Première, After-effect, Adobe Edge animate CMS (Content Management System)
Drupal, Joomla softwares, WordPress
Photoshop & Illustrator softwares
Visual communication
Visual identity

< PROJECT MANAGEMENT >
Client request analysis,
marketing study and tools implementation

< ENGLISH >
Technical English
Professional English

• ONLINE CONSUMER BEHAVIOUR
  Passive content consumer to content provider

• INTRODUCTION TO SEO
  SEM, SEO, SMO specificities, mobile & local search specificities

• SEO/SEM PROCESS
  Understanding SEO challenges

• WEB ERGONOMICS
  Improving the website usability and therefore its performance

• BRAND CONTENT
  The brand is becoming a media to demonstrate its expertise and build customer trust

• GOOGLE ANALYTICS & ADWORDS
  Understanding and exploiting these analysis and marketing tools power

• MARKETING PERFORMANCE MEASUREMENT
  Benchmarking
  Market research
  Competitive Intelligence
  Measuring customer satisfaction
  Portfolio

• SECTORAL MARKETING
  Web segmentation loyalty strategies
  One to One Marketing
  Relationship Marketing
  Customer Relationship Management (CRM) and Services Marketing

• MOBILE MARKETING / M-MARKETING
  Winning ways to promote your mobile website

• DESIGN THINKING
  Identifying problems, finding the right concept, designing the shape that will embody the concept

• SEO : POSITIONING AND SEARCH ENGINES
  Mastering SEO (Search Engine Optimization) techniques and being able to measure and analyse the results of an optimization campaign

• SEM : TRAFFIC MANAGER DUTIES
  Mastering SEM (Search Engine Marketing) techniques to manage ad campaigns on the web

• AFFILIATION CAMPAIGN
  Being able to establish an affiliation program, to develop a network, to prepare a brief

• PURCHASE AND SALE OF ADVERTISING SPACES (including Real Time Bidding / RTB)
  Being able to manage online ad campaigns at the lowest cost to increase its profitability and relevance

• OPTIMIZING THE CONTENT OF AN E- BUSINESS WEBSITE
  Identifying the signals allowing the customer to make a purchase, facilitating navigation.

• PPC CAMPAIGN (Pay Per Click Campaigns)
  Being able to setup a PPC campaign on search engines
  Being able to structure a campaign in accordance with objectives and the marketing strategy

• WRITING FOR THE WEB
  Writing techniques adapted to websites.

• KEYWORDS STUDY
  Being able to carry out a keywords study to create lists of terms to use for tags

Le WEBMARKETING cybermarketing, E-marketing, netmarketing, webmarketing ou la cybermercatique consiste à améliorer la visibilité et le trafic d’un site Web en utilisant internet comme canal de prospection et à développer une relation durable de fidélisation avec les internautes utilisateurs ou clients d’un site web et éventuellement des médias sociaux mise en place par le site internet. C’est la combinaison des techniques de mercatique, de statistiques, de commerce et de communication avec les technologies informatiques et de télécommunications orientés réseaux et bases de données puis de l’infographie appliquée au multimédia / école de webmarketing. Cette formation permet de créer des interfaces utiles, ergonomiques, conviviales et sécurisées pour un utilisateur de services Internet, Intranet ou Extranet. La synergie de ces techniques de webmarketing doit répondre à deux principaux objectifs : La conquête et la fidélisation de l’utilisateur.